As was the case for the 1964 Innsbruck Games, the winners' medal was created by the Viennese artist Martha Coufal-Hartl. The medals were produced by the Austrian mint in Vienna.
The obverse depicts the emblem of the Games (the same as the 1964 Games), comprising the Olympic rings and the coat of arms of the city showing the bridge on the Inn which gives the city of Innsbruck its name. For centuries, this bridge has been the link between the old town and the HГ¶tting district. It symbolizes friendship and the people of the world coming together.